I translate market movements into context, connecting industry, architecture, design and behaviour.

I walk into a room and my eye finds the materials, the finishes and the textures first. They reveal a space’s identity before the architecture tells its story.

That way of seeing began long before my career. I come from a family of Italian origin, where I learned to value raw material, the quality of materials and the way things are built. Over time, that curiosity turned into a profession.

Since 2017 I’ve worked in product development and marketing within the surfaces industry. Following a product from its conception taught me that every choice carries an intention. Colour, texture, finish and technology respond to their moment, reflect behaviours and help build the relationship between people, brands and spaces.

It was along that path that my interest widened. Today I study design, strategy, human behaviour, the anthropology of consumption and culture, to understand how trends emerge, why some endure and how they shape the way we live, consume and design.

I believe design, marketing and strategy are different perspectives on the same question: how to generate meaning. Design turns ideas into experiences. Marketing builds connections. Strategy guides choices. Surfaces make all of it visible.

That vision guides my work. I translate market movements into context, connecting industry, architecture, design and behaviour to turn information into useful knowledge for companies and professionals.

I follow the international scene continuously through fairs, launches, studies and global references. My interest lies in understanding the movements that genuinely influence the Brazilian market and contribute to more consistent decisions in design, product and positioning.

This space was created to share that perspective.

Here you’ll find reflections on design, architecture, surfaces, behaviour, culture and strategy. More than following trends, I look to interpret the signals shaping the future of materials, of brands, and of how we choose to live.