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What I'm observing

arquitetura e superfícies.The movements reshaping design, architecture and surfaces.

September 29, 2026

The analog revival is the search for objects, experiences and spaces that work away from the screen, valued for ownership, touch and presence rather than practical use.

September 16, 2026

For a long time, what defined innovation in architecture was visible at first glance: an unprecedented facade, a texture that felt new to the touch, a material no one had ever seen on a wall before.

August 19, 2026

One question has been hanging over every briefing meeting, every architecture award, and every trend report this week: what still holds any value when any image, any text, and any render can be generated in seconds?

JULY 7, 2026

The most valuable design of 2026 isn’t the one that wins the eye in the first split second, nor the one that shouts loudest in the room.

João Jantorno

Strategic design, marketing & trends

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